Created a unique brand identity and powerful awareness campaign to educate and mobilize communities in the fight against human trafficking. Also, the thought leader for the slogan and artwork to signify the partnership of Psi Epsilon Omega Chapter of Alpha Kappa Alpha Sorority, Incorporated® and the Prince George’s County Alumnae Chapter, Delta Sigma Theta Sorority, Incorporated to promote a human trafficking awareness and prevention webinar series. The campaign utilized an out-of-home strategy, including the design of a 10’x22’ billboard, to amplify its reach and visibility. The initiative received millions of media impressions, secured placements in broadcast and print outlets, and garnered the attention and support of Maryland legislators.